Sunday, October 5, 2008

Over One Billion Sold

You’ll be happy to know that there is now a 24 karat gold container of Vegemite to commemorate the one billionth jar sold. My first introduction to it was with a coworker who will remain unnamed but was notorious for his flatulence, which we always suspected was Vegemite induced. Vegemite was also featured in the 80s rock hit by Men at Work, In a Land Down Under. For those of you who aren’t familiar with the stuff, it’s disgusting yeast extract Australians love to spread on bread. The Vegemite spokesperson on the news admits it’s an acquired taste but we aren’t fans of the vile concoction even though they sell over 22 million jars a year. However, we are happy for the company and its success in creating an Australian icon. Good on ya, Vegemite!

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